BEST BEACH BOUTIQUE is Capitola Reef located just one block up from the sandy shores of beautiful Capitola Beach and is located in the quaint town of Capitola Village by the Sea.

Capitola Reef is the best beach and surf boutique located in Capitola Village is family owned and operated since 2013. They feature a variety of casual beach wear, coastal apparel such as sweatshirts, t-shirts, yoga pants, dresses and more. Plus they have “the must have accessories” including sunglasses, hats, toe rings, socks, board shorts and women’s shorts and unique locally hand crafted jewelry. You’ll find favorited local brands and know that the owner Kate features her own line of beautiful hand painted and illustrated art. Famously known locally and beyond. Kate’s Capitola Heart has become their signature item as the inspired logo truly depicts the iconic Venetian Court and wharf inside a wave that signifies why so many people come to Capitola.


Capitola Reef is known as the best on the Central Coast for their expansive toe ring collection with custom fittings onsite in their famous barber chair!

Sit back, relax and bring local Capitola Aloha with you everywhere you go with a local toe ring. Capitola Reef is the perfect place to stop and shop as it’s one of the best shops to grab a selfie and snapchat to your friends and family; spreading local Aloha one toe ring at a time.

Text REEF to 578-277 to earn rewards!

Capitola Reef prides themselves on cool brands and products like Big Truck Hats, Smith Optics, Hydro flasks, Da Kine Packs, Merge 4, Wave Life and more.


Capitola Reef is located one block from the beach from the sandy shores of Capitola Beach at 115 Capitola Avenue in Capitola, CA. Open 7 days a week Sunday – Thursday from 10am – 6pm Friday and Saturday’s 10am -7pm