2020 was quite a year now we encourage you to identify essential workers that really helped you through a tough year now is a great time to say Thank You!!!

“Hug A Hero” virtually just as Santa Cruz Sidekicks valued businesses have done  together we honored a local doctor and his team allowing them to realize that we as commUNITY really appreciate all their hard work this past year. Please express your gratitude with tokens of appreciation with simple gifts for those that matter most as essential workers we encourage you to present virtually a special thanks for all of their hard work 2021 Hug a Hero giveaway a movement to encourage you all to do the same locally and beyond.


LIVE from KSCO Radio 1080am on June 20th 2019 we geared up for the 2nd annual Santa Cruz Sidekicks Summertime Family Fun giveaway that went to LIVE caller#8.

Special sidekick’s guest owner Erik Johnson of Erik’s DeliCafe’  described the reason why since 1973 he’s been serving us locals sandwiches with Character.

LIVE caller #8 Michael Bruce WON the “Santa Cruz Sidekicks Summer time Family Fun” giveaway valued at $1600.

WINNER Michael Bruce with Rosie and his sidekick’s gifts. Erik Johnson owner of Erik’s DeliCafe’ with KSCO Host Rosemary Chalmers and Santa Cruz Sidekicks creator and curator Gina Cavuoto.


PRESS PLAY to Listen to LIVE Family Fun Summer 2109 giveaway

 LIVE on MARCH 14th, 2019 on KSCO 1080am  the2nd annual LUCKY OFFICE giveaway was won by a lucky caller. The LIVE studio was full of good old FUN! Special sidekick’s guest Chef Pete Page from Linwood’s at Chaminade Resort and Spa brought in hot beignets and Elise MacGregor played her Bagpipes LIVE leading us all into St. Patrick’s Day LUCKY OFFICE giveaway VALUED at $1600


Behind the scenes Gina Cavuoto with Chef Pete Page of Chaminade Resort and Spa Linwoods along with Bagpiper Elise MacGregor.

Gina Cavuoto, Rosemary Chalmers, Rick O’Shea, and Rosie’s dog Hula.

PRESS PLAY to Listen to March 2019 LIVE Radio segment with special sidekick’s guest Chef Pete Page LIVE on the mic with Host Rosemary Chalmers.

PRESS PLAY to Listen to March 2019 LIVE Radio segment with LIVE Bagpipes.

FUN was had by all as LOVE was in the air…literally! Lucky caller #14 won this LOVE giveaway as listeners tuned into KSCO 1080AM on Thursday February 14th local sidekicks had a blast celebrating Valentine’s Day 2019.

Gina Cavuoto owner of Santa Cruz Sidekicks along with “Special guests” Dohna Dunderdale owner of Made In Santa Cruz creator of Za*Zen Recovery pillow and Rebecca Rogers of Soup du Jour are all celebrating in true Radio FUN with Rosemary Chalmers Host of Good Morning Monterey Bay.

LOCAL Chris Barker won the 2019 “His & Her LOVE” giveaway valued at $1800. Filled with gifts, art and more reminding you to Live Local Style! Thanks a bunch to all Santa Cruz Sidekick clients and loyal viewers for making LOVE happen locally and beyond! Take a peek and watch the video below to see the winners of the LOVE LIVE Radio giveaway Watch video below.

PRESS PLAY to watch behind the scenes winner and Listen LIVE Radio segment. Excuse the quality of this broadcast as we had very heavy rains that day it did interfere with the radio signal.

Welcome to Santa Cruz Celebrity gift baskets were given to share some local Aloha to the Casting Director & Assistant Director of the FX Network Production DEVS  during late Summer 2018. A BIG Thank you from Santa Cruz local’s as many were hired as paid background, production assistances and stand-ins. Santa Cruz Sidekicks clients extended  community appreciation Reminding them to Live Local Style while in our hometown of Santa Cruz.


We geared up for our 3rd LIVE giveaway on June 5th 2018 with a special LIVE performance from BEST local artist Nick Gallant  and we gave away a Family Fun Pack Staycation VALUED at $1590 

Nick Gallant LIVE with Hostess Rosemary Chalmers during Good Morning Monterey Bay on KSCO 1080am 

PRESS PLAY to Listen to June’s LIVE Radio segment.

LUCKY caller #17 on MARCH 15th, 2018 won LIVE on KSCO 1080am  with local Bagpiper leading us all into St. Patrick’s Day. Santa Cruz Sidekicks basket giveaway was won by a Santa Cruz business Lucky office basket VALUED at $998

“Behind the scenes” as Bagpiper Dudette Elise MacGregor  PLAYS LIVE on KSCO

PRESS PLAY to Listen to March’s LIVE Radio segment.

THIS LOVE basket went to caller #14 in honor on Valentine’s Day  won on February14th, 2018 VALUED at $640 LIVE on Radio during Good Morning Monterey Bay on KSCO 1080am

Photo: of Rosemary Chalmers Gina Cavuoto & Chef Mickey.

PRESS PLAY to Listen to February’s LIVE Radio segment.