831- 475-1988

BEST SPORTS & PLAY SHOP voted by locals Play It Again Sports is locally owned and family operated for over 25 Years. This is THE BEST place to grab your PLAY and SPORTS gear! No matter the weather there is always a good excuse to get outside and play!  Make your way into this sports place when  you plan to hit the sand or sea, dirt, greens, turf, court, snow or home gym. Play it Again Sports is the place to grab your sporting goods needs; it the best place to begin your play.


Their staff is knowledgeable and voted by locals as “the top-rated sporting goods crew in Santa Cruz” as they offer a unique Ohana style of customer service that is above par!


Their store is the only place to find quality new AND used sporting goods anywhere in the Santa Cruz/Monterey Bay area. Play it Again Sports has a vast selection with-in their massive store as they feature over 20,000 individual pieces of sporting equipment to fit just about every sports enthusiast need. Not only can you find great gear at fantastic prices there but you can also bring in YOUR old equipment to sell or trade!

So cool you’re able to SELL or TRADE; basically creating your own discount!  Recognizing that fact kids outgrow sports equipment fast this is the best way to upcycle your gear! This allows others in the community to benefit at a lower price, supporting local sustainability by having the sporting gear to continue to “Play Sports Again.”

TRADE IN Example: Used cleats $9.99 Trade-In Cleats for $4 You pay $5.99 for cleats for the ever-growing kiddos! So, step into their store for the gear you need to have those sports filled memorable experiences; at the best prices…EVER!  Have questions or looking for something special? Please send an email to store manager  **Purchasing items are subject to stock on hand, season, and store need. Please call to confirm they are taking certain items before coming in**

Stop by to let their amazing customer service and vast knowledge not only get you the gear you need but knock your expectations of what a sports store can be out of the park!

Play it Again Sports is located at 4770 Soquel Drive in Soquel Open 7 days a week Hours: Monday-Friday 10am-6:30pm Saturday 10am-6pm & Sundays 10am-5:30pm